Author - ComstarISA | Jul 17 2018 10:00
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging?
Artificial intelligence plays a crucial role in the marketing process today. AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. Artificial intelligence also offers information and tips to users by getting into conversations.
Programmatic advertising is essentially using AI to automate the buying of ads and being able to target audiences more specifically, which increases the chances of success of the marketing campaign and reduces the customer acquisition costs.
Seventy to eighty percent of the customers use social media to get updates on any product. Brands are looking at social media not just for brand building but for acquisition and performance media. brands are now putting more investment on social media because they can see a return on investment. When evaluating social media, the most important factors to consider are targetability and measurement.
Personalization or personalized content has become a major aspect of marketing and has shown progresses to ensure customer delight. It delivers a unique experience to customers based on their choices and preferences and is considered a better option than “one-size-fits-all”. With the availability of data like purchase history, consumer behavior and links clicked, businesses can customize their content and boost their ROI. Businesses these days are leveraging the power of personalization by customizing emails based on behavior, interests, and demographics.
Using influencers is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels. Influencers are able to build up a brand’s positive image in the minds of people, thereby helping attract more customers.
Visual search is a new type of search engine and can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results. Marketers can get the edge on competitors by jumping on the visual search trend in 2018 to draw customers and serve them the perfect product. Microsoft also has its own version, called Bing Visual Search that allows users to easily search for a particular element within an image. CamFind is a visual search mobile app, which enables users to search for anything on their mobile phones.
Voice search plays an important role in providing all the relevant information through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google have reduced, too.
Marketers are investing more in mobile marketing to help drive in-store sales. Marketers are shifting their mobile efforts away from e-commerce to digital marketing. This is a result of the increased opportunities of having the mobile marketing impact all digital and in-store channels. Mobile is influencing all channels because today’s consumers are making their buying decisions on mobile devices.
Website and App partnership:
Website and app partnerships are crucial in digital marketing. Brand partner in some capacity with websites or apps focused on promotions, deals, and loyalty. Retailers are seeing the most return from general deal websites and apps, which provide a comprehensive digital marketing solution that will drive brand awareness and revenue through a variety of channels.
Conclusively, Customer experience has become the most important factor for digital transformation, and 2018 will be more about personalized engagement. Whether you are incorporating visual search in your strategy or adopting artificial intelligence, you will be able to create engaging content, reach a larger and better-targeted audience, acquire more leads and increase conversions.